Bounce
In 2017, many stock investment platforms were not beginner-friendly due to overwhelming features and complex trading terminology. Bouce is a stock trading platform designed specifically for beginners.
Methodologies
User Interviews
SWOT Analysis
Usability Test
Software
Sketch
Zeplin
Invision
Duration
2017 May - 2017 Aug
Research & Findings
Users want to be notified not just about price changes, but also key events that trigger those fluctuations, such as FDA approvals, new product releases, or mergers and acquisitions.
Personas
Long-term Investor
Focus on company financials
Short-term Investor
Interested in price fluctuations
Hybrid Investor
Short-term and long-term investing
Competitive Analysis (SWOT)
Dated May 2017
Solutions
Simplified buy/sell process
Notification of important events
Provide essential company financial data
How might we
Provide a streamlined buy/sell process that minimizes cognitive load?
Notify users of important events with easy customization?
Define “essential data” and visualize it effectively?
Information Architecture
Low-Fidelity Wireframes
Color Experiment
Choosing a color scheme was a challenge. Salesforce's research showed users performed better with a hybrid design. I created a hybrid design and found that 57% of users preferred it over the others, so I implemented it.
Users use less time and make fewer errors in hybrid design.
— Salesforce
Usability Testings
I record testing videos, observe the results, and take notes while replaying them. I then analyze the feedback and make design adjustments accordingly.
Here is an example of feedback analysis of a usability test.
Usability Test Finding 1
User tests revealed that a clickable logo alone can’t always replace a home tab in this case. Based on user feedback, I reintroduced the home tab as a “dashboard” to improve usability, since stock trading sites differ from other sites in navigation needs.
Usability Test Finding 2
The user flow for notifications didn't work as expected, so I added a shortcut on the dashboard to allow users to easily access notification customization.
